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How to create a blog | The best way to Blog post

How to create a blog | The best way to Blog post

How to create a blog | The best way to Blog post

Modern technology advances at a breakneck pace. For writers, this can be an intriguing challenge, especially when producing paid content for a client. Not only must you pick the ideal subject, but you also need to know the specifics (technical and non-technical) your readers are actually interested in, and then optimize everything to rank in the nation you're targeting, you can also make money.


For our IT clients, we will give our best advice on selecting blog post themes and writing compelling posts below, all using Semrush.

First, ascertain who your audience is.

Understanding your target audience can help you find the ideal article topic. To do this, we begin by developing a unique audience persona that is geared toward the objectives of the client.


Remember that this procedure may change based on the particular requirements of the customer, the target audience, the region, and other elements.

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Here are a few illustrations of how this might appear for clients with various needs:

Companies in the technology industry wanting to sell items: For this kind of client, we would start with market research that was targeted at the age bracket most likely to be interested in and able to purchase those products. Adults between the ages of 18 and 35 who are currently employed would most likely fall under this category.

Technology companies seeking to increase brand recognition: These clients frequently want to demonstrate their technological prowess, so we may create material to appeal to tech nerds. The technology incorporated into their goods, studies, and research they have published, distinctive characteristics in their products or services, as well as a focus on the minutiae designed to appeal to tech nerds, are possible topics.

Second step: competitor keyword research

Next, using a competitor analysis, we'll examine the existing material that our target audience is producing and reading. This clarifies what we mean by:


  • How much traffic do competing websites receive
  • What keywords do they aim for
  • What articles are successful?

How to create a blog | The best way to Blog post 

You may gain a better understanding of what your audience is looking for by looking at the pages that perform the best. Additionally, you might find keywords with a high search volume and little to no competition by researching the phrases that your rivals are using. You can use all of this to generate fresh subject suggestions.


If you're unsure of who your rivals are, Market Explorer, a feature of. Trends can help. Note which rivals show up in each Growth Quadrant after selecting "Find Competitors" and entering your client's domain (found in the Overview tab). Once you've determined who your major rivals are, you may begin your research.

This is how it goes:

Choose a rival to investigate first, then enter their domain into the Traffic Analytics tool.


To find out which pages on the rival website are receiving the most traffic, open the Top Pages tab. Additionally, you should take note of where their traffic is coming from. For instance, do they solely rely on organic search to draw in new customers, or do they also employ effective social media or advertising tactics?

Go to the Organic Research tool next, and note any terms they're using that might also be effective for your customer.

Enter the domains of both the client and the competitor in the Keyword Gap Tool, and then make a note of the pertinent keywords that your customer is missing that the competitor ranks for. For extra inspiration, use these keywords.


After gathering all of your thoughts in an Excel document, compare them to the objectives and specifications of your client as well as the requirements of your intended audience. Finally, choose the subjects that best relate to each of them.


Writing Your Article in Step 3

It's time to start writing your article now that you've decided on a theme. Let's pretend for the purposes of this example that we are writing for a tech customer who wants to spread knowledge about their goods.


In this example, we don't start with a competitor study because the goal of the piece is to inform potential buyers about the product. Instead, we'll begin by looking up the brand name to check which goods are the most popular on the web.

How to create a blog | The best way to Blog post 

Here is how this procedure may appear:

  • Perform keyword research that is more focused on the client's brand than the brand of the competition.
  • Using data from page views and keyword volume, determine which products are the most popular.
  • To generate a list of similar keywords, enter the product you wish to write about into the Keyword Magic Tool.
  • Pick one keyword that is unique to a brand or product to concentrate on.
  • Use your relevant keywords in the article's body and headers.
  • Include the focus keyword in the featured image's alt attributes, meta title, and description, as well as the slug.

Of course, the process doesn't finish there. Once you've finished writing your article droughts, you'll still need to optimize it using relevant keywords that reinforce the main idea.

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What Exactly Is a Good Keyword?

One of the most difficult parts of the content creation process can be selecting the best and most effective keywords to target. We aim for the following when selecting our keywords:

  • the high volume of searches
  • minimal opposition
  • By the subject
  • less results for searches

Make a list of supporting keywords to help your post rank higher by using the Keyword Magic Tool and Keyword Overview. Enter the main term you want to target with this article into the Keyword Magic Tool, and then choose "Related" from the filters.


 You may use the Keyword Overview tool to conduct research on any keyword by clicking on it. More relevant keywords and queries, SERP results, search volume, keyword difficulty, and other information may be found here. We can be sure that we have a better idea of what our target audience wants to learn from our content with the help of this information.

Step 4: Article Optimization

The following step is to optimize the content using the list of primary and supporting keywords you generated in the previous steps after selecting the ideal topic and writing the content for your client.


Here is how our articles are optimized.


Check the header, first paragraph, and title first. Ensure that every single one of them contains the focus term we are aiming for.


Next, look over each article's headings. Make sure the article is logically structured, employing a range of header levels like H2, H3, and H4, and placing the article's primary and supporting keywords in the appropriate places. Additionally, make an effort to incorporate bullet points where appropriate throughout each section.

Check the article's content once more after optimizing the headers. Make sure you've addressed every crucial question a reader might have regarding your subject. For instance, you could want to mention prices, new features, or release dates if you're writing about an impending new product like a phone or laptop. On the other hand, thorough research that cites reliable sources may be more crucial if you're writing on a more technical subject.


Optimize your images next. Alt characteristics can be used to add thorough descriptions. This might not only increase accessibility but also boost your SEO if you add pertinent supporting keywords.

Recall: New items frequently take three to six months before they achieve their full ranking potential. Follow the development of your content using Google Analytics, and if it doesn't yield the desired results, go over the optimization procedure once more and revise your article.


Produce distinctive content

Consider the possibility that a large IT client has read hundreds or thousands of articles on their offerings. Therefore, while writing about their most well-known items or features might be a wonderful idea, you might want to mix things up with a more original subject.

Everything is based on what the client requests. Choose the most well-known service or item they offer if you want to boost sales. A more original concept is essential if they wish to raise awareness and brand recognition.

Finding subjects for tech-related blog posts might be difficult. You'll be able to create content that soars through Google Pages and astounds your readers if you have a decent method in place for producing and focusing your ideas.


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